You can only win a jackpot by playing your cards right when building backlinks to casino sites.
Backlinks to casinos combine relevancy and volume. While the basic principles will not change, it is important to consider industry specifics when designing a plan for link-building within the niche.
Before discussing 5 guaranteed ways to increase your SEO and build casino backlinks, let's first learn what they are and why they are so important for a casino website.
What exactly are Casino Backlinks?
Casino backlinks can be used for casino and gambling blogs, niches and SEO. Because it is more difficult to create links for this speciality, there are many limitations and distinctions.
What is the importance of casino backlinks?
Backlinks from casino sites are crucial for search engine optimization (SEO) to ensure that Google understands the value of your content and allows them to link to it. Search engines will determine that a website with more links from casino sites is of high-quality material and worthy of high ranking in the SERPs.
How to obtain quality backlinks to casino sites
High-quality backlinks are the first step in building casino links. This strategy maximizes your return on investment. Some of these strategies include:
1. Exchange of links
Link exchanges are when more than two or three websites agree to swap links. This link-building and sale occur in the casino industry. One example is Bitcasino.io; Sportsbet.io is an affiliate site with quality links.
We aim to build a reputation for good gambling backlinks, increase trust ratings, and attract more organic customers.
2. Paid Links
The most convenient way to get a backlink to a casino is through a paid link. You must pay a third-party site to get the hyperlink to your casino website.
3. Backlinks from Private Blog Networks
PBNs are built on a website network that includes casino niche sites to establish links and transfer authority to other sites. They create material that ranks for websites with speciality backlinks and competitive casino companies. Although it is highly effective, there are some pitfalls to be aware of when link-building mistakes are made due to search engine results.
4. Public relations campaigns
It is a great strategy to create backlinks and build links by having major media outlets link to your site.
A casino review is a great example of contextual linking. You can provide the link on all sites for English articles or non-English keywords.
5. Shoulder niches
They are often unrelated to your website, so using shoulder niches to increase traffic and analyzing competitors' strategies can help you generate quality backlinks for specific casino sites.
This fills the gap by making your link appear natural and related to the text. This is similar to your casino category but offers more link opportunities because it could cover the following niches.
Review and gambling affiliate websites
Travel
Technology
Sports
Blog comment
Guest posts
News
Consider these factors when looking for a backlink to a casino.
It is important to understand how to evaluate a potential connection and how it can be used to increase traffic to your online casino sites. These are some things to remember when looking for a link-building strategy that will allow you to connect with casinos from multiple locations.
Domain rating
Domains must rate a backlink profile to show the best results. Ahrefs created it, considered more current than any other domain authority. An excellent site received a rating of 30.
Organic traffic
Ahrefs also provides an estimate of organic traffic, which is the monthly number of web visitors the target website receives. A website must have at least 1000 visitors per month to be considered a good gambling website.
Traffic consistency
A site with no recent traffic drops is recommended. Ahrefs' Organic Search Report tool can track this. It will tell you whether the site was sold, repurposed for selling links or penalized. It would help to keep the traffic forecast constant for several months.
There are no sponsored posts.
If many sponsored articles are on a gambling site, other people have paid to display their content. Google doesn't like competition. Having fewer purchased posts can reduce your Google credibility.
There are no links to other casinos.
A hyperlink linking to another casino will not bring you traffic. This link can be found in the sidebar. It will contain links to Forex trading, essay writing and casinos. This indicates that the site has purchased links to generate quality traffic. Learn more about the pricing plans.
How to create a casino link backlink strategy
Creating a successful SEO strategy for online casinos or gambling sites, including link development, takes precision. To maximize your return on investment, it must be done right. Here are some tips to increase your chances of getting a good return on investment and ranking higher in search engines.
Be realistic about your budget.
It takes work to increase your casino website's rank in organic searches. It would help if you also protect your position. By building backlinks to gambling sites, many gambling websites have made hundreds of millions of dollars. If you want to be competitive, you need to invest accordingly.
Diversify as many of your links as possible.
You shouldn't just choose one method and stay with it. Instead, you should engage in gambling link-building strategies, such as PR and bought links, exchanges news/media, casino domains-related links, pbn links, earned links, and no-follow links like social media profiles.
Examine your competitors.
Look at what other casinos do, where they get backlinks to their sites and then reverse engineer the process. Visit their best placements and try to emulate their work.
Your anchor text plan should be created.
Anchor text strategies should include keywords high in search and sites that rank highly within your niche.
Pay attention to link velocity.
It would help if you kept an eye on link velocity to ensure it is within acceptable limits for organic search results.
Use aliases.
To avoid being accused of buying links, you can use different identities for casino and gambling websites when conducting outreach. Keep domain-based email outreach for media outreach, strategic partners or public relations.
Be consistent.
Keep using the same SEO strategies and stay ahead of your top competitors. You must avoid the traps of building links and do the right things to maintain a consistent search ranking.
How to Avoid Making Mistakes in Casino Backlink Building
1. It is possible to mismatch your strategy with your company's budget and size.
Google has given casino websites a bad reputation for low natural links. No matter your company size, you must invest in casino referral traffic.
Your organization will have a challenging time competing with top-ranking companies that are already well-known in SERPs.
2. Over/under-optimizing your anchor text profile.
Your anchor text profile contains a list of your backlinks and the anchor text people use to link to your site. Instead of applying general "best practices", analyze the profiles of your top-ranking competitors and tailor your anchor text approach accordingly.
3. Purchasing casino PBNs
This is a growing risk. This is still possible for some people. However, the cost is likely significantly lower than reputable websites. Although purchasing links from reputable best websites is more costly, they are often better and offer less risk.
The bottom line
A casino blog is one way to get backlinks from online casinos and the gambling industry. It is a popular niche that many people love to bet on (e.g., football, horse racing), making it easy to create a blog.
You can write tips for casino gambling, give industry insight, or highlight the most recent news in the industry. But it should not be limited to gambling and casinos.
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